Building Intentional Generational wealth — one family, one policy, one community at a time. Licensed financial services rooted in education, trust, and purpose.
B.I.G. Financial was founded on a simple but powerful belief: every family deserves access to the financial tools and knowledge that the wealthy have always used. Dr. La Sonya Conley built this business to close that gap.
Through life insurance, retirement planning, and financial education, B.I.G. Financial empowers individuals and families to protect what they have, grow what they earn, and leave a legacy that outlasts them.
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Affordable protection for your family with flexible coverage periods tailored to your needs and budget.
Permanent coverage that builds cash value over time — a cornerstone of generational wealth.
Growth potential tied to market indexes with downside protection and tax-advantaged accumulation.
Guaranteed income streams designed to fund a secure, dignified retirement.
A complimentary deep-dive into your financial picture to map the right strategy for your goals.
Build the mindset, habits, and skills to lead your family and business to lasting prosperity.
Licensed in GA, AL, FL, TX, NY, and NV — serving families across the U.S. and Canada.
Decades of experience helping families build, protect, and transfer wealth across generations.
Rooted in the belief that financial education is a birthright — not a privilege.
Backed by the strength and resources of Hegemon Group International.
"La Sonya changed how my entire family thinks about money. We now have policies in place and a real plan for the future."
— Marcus T.
"The Financial Needs Analysis was eye-opening. I had no idea how much I was leaving on the table. Highly recommend."
— Denise W.
"Professional, knowledgeable, and genuinely cares. She made the process simple and stress-free."
— James & Keisha R.
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Schedule your complimentary Financial Needs Analysis today and take the first step toward protecting your family and building generational wealth.